Brand & Media Management
Visual Creative
Combining brand and media management, strategic thinking, creative direction and visual design to build cohesive and meaningful communication
across different platforms and formats.
About me
I am a multidisciplinary marketing and communications professional with a background in visual design, content creation, trade marketing and digital publishing. I enjoy working at the intersection of research, creativity and strategy — turning complex information and ideas into clear, engaging and purposeful communication.
My experience spans visual design, brand development, campaign production, retail and trade marketing, content strategy, digital publishing and website development. I’m equally comfortable developing a visual concept, structuring content, producing the final materials and building the digital environment around them.
I’m naturally curious and enjoy going deep into a subject, connecting information from different sources and finding new ways to communicate it. Whether it’s research, design, or strategy, I’m committed to continuous improvement and innovation. I don’t settle for good enough.
Technical Skills
Adobe Creative Suite — Photoshop, InDesign, Illustrator; photo editing & desktop publishing
Web & CMS — WordPress, Gutenberg, Kadence
Analytics & SEO — Google Analytics, Google Search Console, SEO tools
Social Media & Marketing — Meta Business Suite, social media analytics
Project Management — project management and collaboration tools
CRM & Email Marketing — CRM systems, Mailchimp, newsletter platforms
Video Production — video editing
3D & Visualisation — 3D modelling and visualisation
CARCOKILLS.COM
Independent Research, Consumer Health Platform
Ongoing development: The platform is continuously being developed, with ongoing SEO work, new content, additional pages and visual assets.
Built on 5+ years of independent research and approximately 80 pages of in-depth content, translating scientific literature into accessible information on exposure, biological mechanisms, and health impacts.
It addresses a critical gap in accessible, structured information linking vehicle emissions to biological health impacts.
The research involves investigating scientific literature across disciplines, synthesising findings from different fields into interconnected biological mechanisms, and examining how these mechanisms may relate to established diseases and their symptoms. This work formed the basis for the content architecture, article development, visual identity, infographics, website, and overall publication.
The work combines independent research, scientific knowledge translation, health communication, editorial strategy, content production, visual communication, infographic design, brand development, and digital publishing into one end-to-end project.
Research & Analysis: 5+ years of independent research into emissions, exposure pathways, and biological mechanisms.
Scientific Knowledge Translation: Synthesised complex scientific literature into clear, structured, and accessible public health content.
Content & Editorial Strategy: Developed content architecture, taxonomy, information hierarchy, and long-form frameworks.
Publishing & Web Development: Planned, built, and published the platform using WordPress, Gutenberg, and Kadence.
Brand & Visual Communication: Created the brand identity, visual language, typography, colour system, infographics, and standalone media assets.
AI-Assisted Production: Utilised AI tools to support research structuring, language refinement, and visual concept workflows.
Publishing Strategy & Analytics: Implemented a content-first approach in the initial publication, with ongoing development toward a more consumer-centric, problem-solving content strategy.
Core competencies:
Digital Media · Digital Publishing · Content Strategy · Brand Development · Content Management · Scientific Knowledge Translation · Consumer Health Communication · Health Communication · Visual Communication · Infographic Design · Web Development · WordPress · AI-Assisted Content Production · Analytics
Marketing Operations & Execution Lead
Novartis Finland Oy
National Campaign Execution & Annual Operations: Operational execution and end-to-end implementation of nationwide trade marketing campaigns across Finland for Nicotinell, Otrivin, Voltaren, and Lamisil. Managing the physical and digital rollout of the entire annual marketing calendar, driving active day-to-day coordination with external partners, agencies, and cross-functional stakeholders.
Regulatory Compliance & Approval Workflows: Controlling and steering mandatory, highly rigorous medical, legal, and regulatory (MLR) compliance approval workflows for all promotional assets, point-of-sale materials, and campaign communications.
Digital Sales Toolkits & Field Enablement: Producing, implementing, and maintaining customized digital sales toolkits and tablet-based presentation architectures designed specifically to optimize the commercial sales process.
Visual Merchandising & Retail Infrastructure: Design retail communications including POS, window graphics, display assets and promotional materials. Providing guidelines to merchandisers and coordinating in-store execution across the nationwide retail network.
POS, Inventory & Supply Chain Logistics: Managing the complete lifecycle of point-of-sale (POS) and promotional collateral, including hands-on inventory tracking, stock distribution, warehouse coordination, and material archiving.
Digital Channels & Content Operations: Executing and monitoring multi-channel digital touchpoints, including regular newsletters, online training assets, media bank management and website updates.
Design, Artwork & Production
Produce production-ready artwork for retail POS, large-format print, signage and display systems. Prepare accurate artwork files and technical specifications for suppliers and production partners. Manage artwork amends, adaptations and rollouts across retail campaigns. Review proofs and production outputs to ensure quality, accuracy and consistency. Work closely with suppliers and agencies to ensure designs are executed to a premium standard.
Financial Administration, Budgets & Contractor Management: Supplier tendering, vendor billing, invoice processing, and performing continuous budget tracking, cost monitoring, and financial reporting for all marketing operations.
PIM-Integrated Catalogue Process Development
Amo Oy
- Contributed to the development of an automated digital catalog production process for a catalogues containing over 2,000 products.
- Worked with the external software provider to define business requirements, identify improvement needs, and coordinate corrections and further development.
- Acted as the primary point of contact between the business and the software provider, helping ensure accurate integration of ERP product data, PIM content, and product images through SKU-based identification.
- The process supported more efficient catalog production and consistent visual identity and layout. InDesign templates formed part of the overall production framework.
Accessible Sales Templates
Designed versatile sales page templates for various platforms, empowering brand managers and sales personnel to easily update and utilize them without specialized publishing software.
Visual Merchandising, Shelf Layout & POS Display Design
Amo Oy
1. Visual Merchandising Concept & Shelf Layouts
Developing visual merchandising concepts and shelf layouts in collaboration with brand managers, selecting products for display and determining product placement and product adjacencies.
2. Visualisation & Mock-ups
Creating visual mock-ups of complete in-store displays, incorporating product arrangements, illuminated signage, floor decals, and POS materials.
3. Graphic Design & Production
Personally designing POS materials and other in-store marketing assets, managing their production from start to finish, including in-house printing and production as well as briefing and coordinating external suppliers.
4. Implementation Planning & Coordination
Preparing visual implementation plans and coordinating in-store execution to ensure the final displays accurately reflect the original design concept and maintain a consistent visual identity across retail locations.
Space and Exhibition Design
Amo Oy
DS Lite Campaign
1. Space Concept & Design
Designed the in-store department concept, defining the spatial layout, materials, furniture and structural elements.
2. Graphic Design & POS Materials
Designed all visual campaign materials, including POS materials, posters, back-wall graphics, floor stickers, decals, signage and other in-store graphics.
3. Partnerships & Sourcing
Sourced and coordinated external partners, including securing furniture loans for the installation.
4. Visualisation & Mockups
Created visual mockups to communicate the concept and illustrate the intended in-store execution.
5. Production & Material Coordination
Managed the production of all designed materials and coordinated the manufacturing of physical elements required for the installation.
6. Logistics & Distribution
Managed the logistics and distribution of campaign materials to Stockmann department stores.
7. Installation Guidelines & Rollout
Created detailed space and installation guidelines specifying the placement of furniture, structures, graphics and other elements. Coordinated the delivery of instructions through department store contacts to local visual merchandisers responsible for implementing the concept.
Space and Exhibition Design
Amo Oy
Spatial Planning & Merchandising
Designing layouts and product placements for exhibition stands, retail windows, and spaces.
Visualisation & Mock-ups
Creating comprehensive mock-ups incorporating product arrangements, illuminated signage, floor decals, and POS materials.
Graphic Design & Production
Designing in-store marketing assets and POS materials, managing the entire production lifecycle from in-house printing to coordinating external suppliers.
Implementation & Coordination
Executing visual implementation plans to ensure consistent brand identity and accurate physical translation of design concepts across locations.
Freelance work
Developed the visual identity for Bikini Bay restaurant, including logo design, brand guidelines, print advertising, banners and other branded marketing materials.
